Coincidence alone determined that two friends realized that they had the same dream. That dream was to offer quality products from trusted brands. As a result, two families decided to team up to offer exciting new products on the Icelandic market. All LaríLei's partners are selected with care, an effort is made to choose brands that have a policy of sustainability and social responsibility.
Hafdís has a masters degree in corporate finance, married to Ingólfur Helgi and has two kids.
Hafrún has a masters degree in engineering management, married to Ómar Örn and has two kids.